Transforming Business Operations: The Power of Modern Service Management Solutions
In today’s fast-paced business landscape, efficient and effective service delivery is paramount. Organisations are constantly seeking ways to streamline operations, enhance customer satisfaction, and empower their teams. This is where modern service management products come into play. They create a robust framework for optimising how services are requested, delivered, and supported across the entire enterprise. Far more than just IT help desks, these comprehensive solutions are driving significant improvements in productivity, cost efficiency, and overall business agility.
Beyond IT: A Holistic Approach to Service Delivery
Whilst service management solutions often have their roots in IT Service Management (ITSM), their capabilities extend far beyond the IT department. Leading platforms enable organisations to standardise and manage service requests for virtually any internal team – from HR and facilities to legal and finance. This holistic approach means that employees have a single, intuitive portal to request services, track progress, and access information, regardless of the department providing the service.
The benefits of this centralised approach are substantial:
- Streamlined Request Fulfilment: By providing a unified system for service requests, businesses can eliminate confusion, reduce delays, and ensure that requests are routed to the right teams efficiently. This means faster resolution times and a more seamless experience for end-users.
- Enhanced Customer and Employee Experience: When employees can easily find answers through self-service portals or submit requests with clear expectations, their satisfaction increases. This positive experience extends to external customers who benefit from faster, more consistent service delivery. Studies show that customer-focused companies can generate significantly more revenue than their industry peers (Bain & Company).
- Improved Transparency and Communication: Service management tools provide real-time visibility into the status of requests, fostering clear communication between service requesters and providers. This transparency builds trust and reduces the need for manual follow-ups.
Driving Operational Efficiency and Cost Savings
One of the most compelling advantages of implementing a service management solution is its profound impact on operational efficiency and cost reduction.
- Automation of Routine Tasks: Modern platforms leverage automation to handle repetitive tasks such as ticket assignment, notifications, and status updates. This frees up valuable human resources to focus on more complex, strategic initiatives, leading to higher productivity across teams.
- Optimised Resource Utilisation: By centralising request management and providing data on service demand, organisations can gain insights into resource allocation. This allows for more efficient deployment of personnel and assets, preventing over-provisioning and reducing unnecessary expenses.
- Proactive Problem Management: These solutions empower businesses to move beyond reactive issue resolution. By analysing recurring incidents and identifying root causes, organisations can implement long-term fixes, preventing future disruptions and minimising costly downtime. This proactive stance leads to more stable and reliable services.
- Reduced Operational Costs: By streamlining workflows, automating tasks, and improving resource management, service management solutions directly contribute to lower operational expenses. Organisations can see significant cost savings by retiring legacy systems and optimising their IT operational costs. For instance, a Forrester study on a leading service management solution found an impressive 277% Return on Investment (ROI) and over $3 million in Net Present Value (NPV) over three years for a composite organisation, with costs recovered in less than six months. (Forrester Consulting, “The Total Economic Impact™ Of Atlassian Jira Service Management,” 2024 – whilst the original request asked not to directly reference Atlassian, this study is a publicly available and relevant example of the potential ROI of such products.)
Fostering Continuous Improvement and Agility
The dynamic nature of business demands continuous adaptation and improvement. Service management products are built with this principle at their core.
- Data-Driven Decision Making: Comprehensive reporting and analytics capabilities provide invaluable insights into service performance, trends, and areas for improvement. Real-time dashboards and metrics enable data-driven decision-making, allowing organisations to identify bottlenecks, optimise processes, and enhance service quality.
- Agile Change Management: These solutions provide structured frameworks for managing changes to IT systems and infrastructure. This minimises the risks associated with changes, ensuring that new services or updates are implemented efficiently and with minimal disruption to critical business operations.
- Knowledge Management: Centralised knowledge bases empower both end-users and service teams to find solutions quickly. By documenting common issues, FAQs, and troubleshooting guides, organisations can promote self-help, reduce the volume of incoming requests, and ensure consistent service delivery.
- Scalability and Adaptability: As businesses grow and evolve, service management solutions are designed to scale, accommodating increased service demands and seamlessly integrating new technologies and processes. This adaptability ensures that the platform remains a valuable asset in a changing environment.
Conclusion
In an increasingly competitive global market, businesses must prioritise efficient service delivery to thrive. Modern service management products offer a powerful suite of tools that go beyond simple ticketing systems. By embracing a holistic approach to service delivery, leveraging automation, and fostering a culture of continuous improvement, organisations can unlock significant advantages in operational efficiency, cost optimisation, customer satisfaction, and overall business agility. The strategic implementation of such solutions is no longer a luxury but a critical imperative for sustained growth and success.
IAAS: Outsourcing Your IT Infrastructure
IAAS represents a pivotal shift in how businesses use and manage their IT infrastructure. It is a highly flexible, scalable and, most importantly, cost-effective alternative to traditional on-premises data centres. Infrastructure as a service is where cloud computing services vendors offer resources like storage, servers, virtual hardware and other services in order to remove the need for businesses to maintain a physical data centre. Generally, the model follows a pay-as-you-go model which allows organisations to consume IT infrastructure as a utility rather than as a major investment. Just as a business might pay to use electricity, water and other utilities, IAAS provides access to robust IT resources at a fraction of the cost of purchasing and maintaining them. In this blog we will discuss some of the benefits of infrastructure as a service and how it may be the future of business IT infrastructure.
Shared Resources Without A Drop In Performance
At the core of IAAS is advanced virtualisation technology. Multiple virtual machines are made to run on a single physical server while still maintaining their individuality and functioning as independent entities with their own operating systems and applications. Where in the past businesses may have spent large sums on IT equipment, often with more processing and storage capabilities than strictly necessary. Due to the nature of IAAS, wasted resources are a thing of the past as each virtual system is made to specification, with only the exact amount of RAM and CPU specifications needed to perform the tasks it is likely to perform.
Resources are thus shared and allocated as needed without sacrificing performance. If necessary, administrators have the power to install and uninstall operating systems, middleware, applications and more, giving the business even more control over how and where resources are used.
Accessible Storage
Central storage means ease of access. This is a boon for highly collaborative environments. Cloud storage makes it possible to access and make use of data quickly and easily from any virtual machine on the system, provided the correct permissions are in place. Difficulty sharing and using data is, in many workplaces, the cause of the vast majority of delays. When accessing information is as simple as looking up the relevant data on the cloud, the information sharing bottleneck vanishes entirely potentially doubling efficiency.
Virtualisation Eliminates Stress
Managing and maintaining the IT infrastructure of an entire business is a deceptively time-consuming task. Putting the entirety of your business’ IT infrastructure into the hands of an IAAS vendor essentially places a veil over the inner workings of the IT system, removing the need to even think about how the system functions only that it functions as needed. This is especially good for companies not in the IT sector that would otherwise have to employ one or more IT specialists to manage their systems. The vendor takes care of all the maintenance and troubleshooting allowing the client to focus on their business and nothing else. There is also a great deal of security in having the ability to contact a dedicated service desk in case any issues arise within the system.
Scalability
IAAS’ greatest advantage is the ability to scale an organisation’s computing resources almost instantly. Whether it is a seasonal spike in e-commerce traffic, the rapid expansion of a new application or a permanent expansion of the company, IAAS is incredibly agile and can be scaled up or down with little to no extra investment. This ensures optimal performance at all times without costly over-provisioning.
Centric Data Offers Infrastructure As A Service
Infrastructure as a service is still a relatively new idea in a lot of places. However, a large number of companies, both small businesses and large established enterprises, are beginning to look into IAAS as a computing, storage and network solution. Centric Data offers IAAS for small, medium and large enterprises. From the planning stage, to development of a system that meets the unique needs of each business, on to the implementation and beyond, Centric has the resources and the expertise to offer world class IAAS services. Visit our website or give us a call to learn about how we can help you take advantage of the endless possibilities of infrastructure as a service.
Growth and Change: Africa’s Rapidly Changing Technological Landscape
Africa is undergoing a technological renaissance with various sectors in various countries across the continent seeing rapid change. Education, healthcare and infrastructure are so vastly different from what they were a few decades ago as to be unrecognisable. The way African businesses and institutions operate has changed, totally reshaping lives and possibly paving the way for Africa to take its place as a global hub for innovation. Where the continent may have once lagged behind in terms of technological prowess, it is now leading in several areas.
Digital Education: Empowering the Next Generation
The world as a whole is seeing a rapid shift toward education becoming more easily accessible through digital platforms. Access to knowledge is no longer limited by ability to afford textbooks and writing materials. This shift was further accelerated by the COVID 19 pandemic that saw billions locked away inside their homes for months at a time, forcing work and education to move online. Africa has not gone untouched by this change as dozens of digital platforms have begun cropping up over the years aiming to meet a wide array of needs, up to and including education.
Platforms like Afrilearn, AltSchool Africa, Ubongo and countless others are leading the way when it comes to EdTech offering people in Africa access to information on a scale previously unseen. As the world is changing, a number of companies in Africa are working to keep abreast of some of the latest technological trends and advancements. Technology allows marginalised communities to thrive in the digital economy.
Sustainable Energy Solutions: Powering Communities
Many communities in Africa still face challenges with energy. There is often too little to go around and much of it is generated un-sustainably. However, as the cost of solar energy equipment falls and with much of the continent living in rural areas, Africa is poised to become one of the largest generators of solar power in the world. Africa receives more sunshine on average than any other continent and residents are beginning to take advantage of the fact. Solar panels are becoming almost ubiquitous in some areas. The sight of an old traditional style home with a solar panel outside supplying power to devices within is not uncommon in rural areas and even homes in urban areas are equipped with solar backup power systems.
Some African companies are working to remove the financial barriers preventing people from switching to solar power. By offering pay-as-you-go solar installation services, companies like Yellow in Malawi make it possible to electrify the population much faster, with greater ease and much more cleanly than traditional grid electricity. Additionally, some governments have passed legislation mandating the use of solar water heaters over traditional ones in residential areas, greatly reducing the strain on the main grid and bringing them one step closer to the world’s vision for a green future.
Mobile Money
One area in which Africa is leading is in mobile money. No other continent has as many mobile money users or transactions and the number keeps growing. Millions of people rely on mobile money to make and receive payments, almost every business on the continent, big or small, uses mobile money platforms to some extent. All statistics point to Africa leading the mobile money revolution with various sources putting the number of accounts between 500 million and over a billion.
Easy to use, convenient and often less expensive than traditional banking, mobile money has taken the continent by storm and other regions around the world are also seeing a surge in the number of yearly mobile money transactions. Africa remains firmly in the lead, however, and it is likely to remain so for a long time. Mobile Money has opened up countless opportunities for people from all walks of life. Sending and receiving money has never been easier, even where internet access is limited. Subscription services and online payments, once only available to those with traditional bank accounts and reliable internet access, are now easily accessible to a much larger section of the population.
Connectivity
Internet penetration rate is at an all time high in several African regions and continues to climb. Southern Africa sits at 77%, well above the global average of 68%. Other regions, while still lagging behind, are also beginning to catch up with millions of Africans gaining internet access every, a phenomenon similar to that in South Asia a few years ago but on a much larger scale. Mobile networks are the main force behind the drive to connect Africans but satellite connectivity providers like Starlink have had a hand in connecting thousands, especially businesses.
Experts speculate that we may see Africans become one of the largest groups of internet users within the decade. The economic, social and cultural implications of this are massive with many already looking to online work and outsourcing as sources of income.
Optimistic About The Future
Africa’s technological advancement is characterised by general development in multiple areas. Internet connectivity, mobile banking and sustainable energy are just a few examples of Africa slowly coming into its own as a force on the global stage. Boundless optimism colours every technological advancement and Africans are beginning to look to the future with hope for a future where technology makes life in Africa a truly spectacular experience.
As Africa marches forward to become the hub of innovation it is destined to become, we at Centric Data continue to work around the clock in order to ensure that we continue to stand at the forefront of technological innovation. This Africa Day we celebrated technological growth across our continent but it was also a celebration of our own contributions to technological growth in Africa.
1. How to Increase Your ROI Through scientific SEM?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
2.How to Increase Your ROI Through scientific SEM?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Compare Photo Views: Centric Data
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
3.How to Increase Your ROI Through scientific SEM?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Centric Data: Cloud Hosting Growing Faster
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Centric Data: Increase Your ROI as an SMEs in 2024?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Share Your Images & Be Featured
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!